info@web-connect.co.za

Established in Cape Town in 2001 Web Connect’s services are based on a wealth of experience in the digital marketing space.

We endeavour to affect a cost-effective on-line presence for our clients with professional designs and compatibility across all platforms.

We pride ourselves on ethical and professional dealings, avoiding short-lived, costly industry hype and replacing it with realistic tailor-made solutions.

For fast and competent service we invite you to call us for a free consultation and quote.

Web Design

Our web site design solutions:

  • New and re-design of existing web sites
  • Modern designs with fast and easy navigation
  • Content Management Systems
  • E-Commerce
  • Mobile responsive
  • Search Engine friendly
  • Proficiency in HTML, PHP and WordPress

 

On-line Advertising & SEO

  • Google Pay-per-Click ads-We were an early adopter of this on-line marketing solution starting back in 2003 and are experts in structuring ad campaigns. We have successfully maintained hundreds of campaigns resulting in qualified traffic to our customers’ web sites.

Although we do not tie up our clients into year-long contracts (meaning they can cancel campaigns at any time) we do recommend a 3 months window for ad campaigns to gain traction.

  • SEO(Search Engine Optimization) – This is a process whereby a web site is coded  in such a way that search engines (in particular Google) will index your site easily resulting in a high ranking when searching for your product/service.  Bear in mind that this method is not an exact science and results cannot be guaranteed (although some companies will claim they can) as search engine algorithms can change constantly. Generally web sites with a high amount of content (in the form of text) and that are updated frequently will enjoy higher rankings than “stale” web sites.

We adhere to best practices in regard to making web site as SEO-friendly as possible.

Be aware of marketing contracts that “guarantee” first page search results based on SEO. It’s a myth.

 

E-mail Marketing

  • Bulk e-mail is enjoying a resurgence this past year as more companies are realizing the benefits of sending eye-pleasing e-mails with relevant content to clients. Although unprofessional e-mails that look like spam will probably never disappear, the tide is turning so that even SME’s are starting to adopt this very cost-effective strategy to retain and find new clients.

At the moment e-mail marketing offers the most bang-for-buck compared the Google Ads (due to poor exchange rates) and SEO (which can be time consuming with no guarantee of success).

Our best advice is to start and maintain a database of clients e-mail addresses and use it to optimize your future sales.

  • We offer valuable advice on how to structure mailing campaigns, will set up and action the campaigns and provide detailed feed-back on the result of each mailshot.

 

Rocketseed E-mail Branding

  • We are authorised resellers of the Rocketseed™ product suite. The mail branding product serves to enhance the senders company image by way of a banner that heads up your e-mail (rather than just a signature ). This banner provides a click-thru to your web site and can be changed to advertise new product offerings. Click-thrus are tracked and the sender is notified if a recipient has a visited your web site.

Another major benefit is that the company’s e-mails are consistent in their branding, rather than each sender having their own e-mail lay-out version.

To view examples, click here.

Domains & Server Based Services

  • Domain registration
  • Mailbox maintenance
  • Web site hosting
  • ADSL and Fibre
  • Cloud-based e-mail archiving facilities of up to 10 years